6 Steps and 6 Days to an Effective Content Strategy

There is no shortage of content marketing experts these days, and there's no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context–not grounded in real-world examples that can help would-be content marketers get their arms around what […]

                    

Let's Get Visual: A Look at Some Popular Visual Social Tools

The old saying “a picture is worth a thousand words” has been around for decades and for good reason-visual images get attention. Studies indicate that adding visual images to online communications boosts the odds that audiences will both notice and engage with that content. For instance, according to HubSpot, an inbound marketing software platform company based […]

                    

Methods of Teaching Business Communication

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Content Marketing: A Deep Dive Into the Definition

Content marketing is, as the words suggest, using content to market yourself, your company, your products or your services. The key distinction between “content” and “content marketing” is the purpose behind the content. Content marketing is done with the ultimate goal of generating a positive marketing impact for an individual or organization. It's important to […]