Sometimes You Really Shouldn't Connect With Your Audience

Most of the time I exhort the audiences I speak to-students, clients, conference attendees–to identify, analyze and work hard to connect with their various audiences. It's Marketing 101 and, generally, it makes good sense. But, I recently came across an example of when connecting with your audience might be at cross-purposes with an organization's mission […]

                    

Ideas for Teaching Business Writing

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Ideas for Teaching Business Writing

Teaching Business Communication -

https://www.youtube.com/edit?o=U&video_id=1SyBNcwao6M

Ideas for teaching business writing are abundant in Bovee and Thill's Business Communication Blog.

Instructional techniques and approaches have taken on new dimensions due to the abundance of new topics now covered in the course, including digital communication, social media, and mobile communication. Bovee and Thill were the first authors to cover these topics in their textbooks, and they have a wealth of ideas to share with their readers on a regular basis about these topics, and many more.

The blog offers origial articles that help instructors focus their teaching to help students learn more efficiently and effective. Articles discuss a wide variety of subjects, including new topics instructors should  be teaching their students, resources instructors can use in their classes, solutions to common teaching challenges, and great examples of activities instructors can use in class.

This blog will help instructors keep current with the latest information and trends in the field. It will help with the updating of lecture notes with fresh material. Instructors will be able to enhance their research projects with the newest data. They'll be able to compare best practices from other instructors.

You'll appreciate the abundance of valuable teaching resources for your classes that Bovee and Thill provide. Visit these websites and take advantage of the wonderful classroom resources: Google+, Reddit, YouTube, LinkedIn, Facebook, and Twitter.

To order an examination copy of a Bovee & Thill textbook, visit this page.

The post Ideas for Teaching Business Writing appeared first on Teaching Business Communication.

Walmart's Entire Business Model Is Crumbling

As competitors like Costco, Aldi, Trader Joe's, and Family Dollar crowd the space, the idea of visiting a Walmart is less compelling to price-conscious consumers.

 

Author bio – Ashley Lutz (photo, left) is "Business Insider's retail editor. She previously covered specialty apparel and consumer companies for Bloomberg News. You can find her on Twitter at @AshleyLutz."

Read more: www.businessinsider.com

The post Walmart's Entire Business Model Is Crumbling appeared first on Teaching Introduction to Business.

       

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Branding “From the Inside, Out”: Two Important Considerations

Generally, we advise clients to view their organizations, products and services from the “outside in.” In other words, they need to put themselves in the position of their desired audience and consider what is important to their audience, rather than what is important to them. Too often organizations talk about how they need to “communicate […]