The Chipotle Outbreak: How Food Companies Respond To An Unfolding Crisis - International Business Times

International Business Times

The Chipotle Outbreak: How Food Companies Respond To An Unfolding Crisis International Business Times Chris Arnold, communications director at Chipotle, says they did have a crisis communication plan in place. The company readily posted information about the E. coli outbreak to a dedicated webpage, and it published open letters to customers in Seattle ... and more »