Is There Such a Thing as Negative Publicity? We Think So.

We've all heard the old adage “there's no such thing as bad publicity.” The rationale for this is that even if the portrayal of your brand or organization is negative, you're still getting your name out there. But let's be realistic. Nobody wants negative publicity. Even if it does mean getting your name out there, […]

                    

Business Writing Training

Business writing training can be greatly enhanced with carefully chose, high-quality instructional materials. Learn more here.

New Book for Researchers, Scholars, & Technical Presenters

There's a new book just out that focuses on improving the kind of presentations that scholars, researchers, and other technical specialists need to give. The book is Better Presentations: A Guide for Scholars, Researchers, and Wonks by data-visualization pro Jonathan...

                     

courtlandbovee

My view from The Viscayne, 34th Floor, Miami, Florida

Two Must-Haves for a Strong Employer Brand

When we talk about branding, we focus a lot on an organization's corporate image, the impression the market has about its service, the quality of its leaders and key or, if a service organization, the personal touch its employees provide. These are certainly important areas of focus for branding; however, in a service-driven marketplace, employers […]