Thursday, July 28, 2016

Building a Better Blog

It's hard to overstate the value of a good blog and the impact it can have on your business. Here when we're talking about value, we're talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you […]

Wednesday, July 20, 2016

6 Steps and 6 Days to an Effective Content Strategy: Day 6

Jazz is almost ready to implement her content marketing strategy. Just one more important step before she's ready to go. Step 6: Don't forget documentation! CMI and MarketingProfs' “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends-North America” found that among the most effective B2B content marketers, 53% have a documented content marketing strategy; among the […]