Tuesday, October 25, 2016

Building Your Digital Marketing Team

Digital marketing is a key aspect of any organization's marketing mix. As digital marketing grows to represent a greater proportion of your marketing mix, at some point you'll need to start thinking about splitting up the digital marketing responsibilities among multiple employees. Below we look at some tips and strategies for putting together an effective […]

Sunday, October 23, 2016

Networking in the Digital Age

It simply can't be overstated just how important networking is for business professionals. But, in an increasingly online world, the game has changed significantly from the days of handing out business cards at cocktail parties. Here we explore the concept of online business marketing. Business Networking Generally Business networking involves meeting and developing relationships with […]

Thursday, October 20, 2016

Get These Two Things Right For Effective Content Marketing

Content marketing has been a hot topic in recent years, and it's an area Strategic Communications has been engaged in for some time. We have written about and given presentations on content marketing frequently, most frequently for EContent Magazine.  This June, we gave a presentation on strategic content marketing at the International Association of Business […]