Managing and Monitoring Your Social Connections

Many small businesses understand the importance of social media for their marketing efforts. Their owners or managers may be active on a variety of platforms - from Facebook and LinkedIn to Twitter and Instagram - and many run blogs with information relevant to their target markets. At the same time, many small business owners are […]

                    

Being (Appropriately) Social Online: The Etiquette of Social Media Engagement

As the name suggests, social media is often a very informal means of conveying information. It's familiar, colloquial and often has a personal touch – it's social. So, when you're using social media to support your business' marketing needs, how should you behave? What's the appropriate etiquette? Generally, we advise clients to use the same […]

                    

Presentation lessons from Steve Pinker's advice on writing

One of the most interesting books I read last year was Steven Pinker's The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century. Pinker's book is a thoughtful, clear, and useful discussion on how we can...