Facebook has hit user saturation in its core developed world markets. A strong way to boost revenue is for Facebook to make ads work better in emerging markets with older technology. But video, the hottest ad format, takes too much data for people with low-bandwidth connections to watch. Facebook’s newest ad format, “Slideshow” could address this conundrum. Slideshow is an… Read MoreSunday, November 1, 2015
Facebook Turns Photos Into Dynamic “Slideshow” Ads For The Developing World’s Slow Connections
Facebook has hit user saturation in its core developed world markets. A strong way to boost revenue is for Facebook to make ads work better in emerging markets with older technology. But video, the hottest ad format, takes too much data for people with low-bandwidth connections to watch. Facebook’s newest ad format, “Slideshow” could address this conundrum. Slideshow is an… Read More
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