Tuesday, December 15, 2015

The Chipotle Outbreak: How Food Companies Respond To An Unfolding Crisis - International Business Times


International Business Times

The Chipotle Outbreak: How Food Companies Respond To An Unfolding Crisis
International Business Times
Chris Arnold, communications director at Chipotle, says they did have a crisis communication plan in place. The company readily posted information about the E. coli outbreak to a dedicated webpage, and it published open letters to customers in Seattle ...

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